Operator · Technologist · Builder
I've run kitchens and P&Ls, scaled technology for hyper-growth brands, and now I build software and web systems that are engineered to move the number that matters — not just look the part.
The Work
An agency, a SaaS platform, and three apps. Different surfaces, same instinct: build the thing that respects the person using it.
“More booked jobs. Not just a better-looking website.”
My web design and local SEO studio. I build high-performance WordPress systems that turn home-service businesses into the local authority in their market — strategy, design, and the hosting to back it up.
“Change a recipe once. Prove every location got it.”
A multi-tenant recipe platform for restaurant and hospitality brands. Tavorly turns grease-stained binders and out-of-date PDFs into one live source of truth — authored once, approved, and pushed to every kitchen line, with food safety and allergens always correct.
“Your whole month, one click from the menu bar.”
A native menu bar calendar for the Mac. Click the date and your month opens with today's meetings under it — Join is right on the row. No accounts, no analytics, no network requests: it collects nothing, and the site proves it. $0.99, once.
“The calm operating system for your life.”
A calendar and task app that protects your time instead of maximizing it. It caps your work hours, guards personal time, and drafts tomorrow's plan each night for your approval. Local-first and private — no accounts, no servers.
“Save anything. Find it later.”
A calm, private place for the links, music, places, and ideas you want to remember. Save from any app in one tap; everything auto-organizes by type, and on-device search finds it again. No feed, no tracking.
Awning, Orva, and PlainMind share the same blueprint — calm, private software that respects your attention instead of mining it. I build the antidote to hype.
The Operator
A theme park runs on magic out front and ruthless systems in the back. I've spent my career on both sides of that line.
Kitchens, food-service operations, P&Ls, and leading teams under pressure. At Walk-On's Sports Bistreaux, our team won a Menu Masters Award — the kind of recognition that only happens when systems and people click. I know what it actually takes to run a business, because I've done it on tight margins and long days.
As a technology leader, I architect and scale the systems and automation that keep complex operations running — and I'm a power user of the tools that hold it all together. I bring that same enterprise-grade rigor to everything I ship.
Most technologists have never owned a P&L. Most operators can't build the system. I do both — so what I build is designed to generate results and protect your time, not just to look good in a portfolio.
The Ride So Far
Every career has an elevation profile. Mine climbs through kitchens, crosses over into technology, and keeps building speed.
Hospitality operations
Business, learned the hard way — on the line, on tight margins.
The crossover
The operator picked up the tools and built the systems.
Leadership
Executive leadership where operations and technology meet.
Founder & builder
Redefined Creative, Tavorly, Awning, Orva, and PlainMind — built nights and weekends, shipped for real.
The Philosophy
Four notes on how I think — they apply to all sheets, no exceptions, no fine print.
Decisions backed by how things actually work — data and operating reality — not opinion, ego, or whatever's trending.
A website, an app, a process: it only counts if it moves the number that matters. Pretty is table stakes, not the point.
Clear pricing, plain language, no retainer traps. You own what I build for you. No surprises in the back room.
The best software gets out of your way. No dark patterns, no infinite feed, no noise. Tools should serve you, not farm you.
Off the clock: chasing coasters at Universal and Disney, front row at live shows, and studying how the parks run the best operations on earth.
Connect
Always up for a conversation about technology, operations, or building products. Find me here.