Operator · Technologist · Builder

I build thesystems behind the experience.

I've run kitchens and P&Ls, scaled technology for hyper-growth brands, and now I build software and web systems that are engineered to move the number that matters — not just look the part.

See the workThe story
Redefined Creative/Orva/PlainMind

The Work

Three builds, drawn to scale.

An agency and two apps. Different surfaces, same instinct: build the thing that respects the person using it.

Orva and PlainMind share the same blueprint — calm, private, local-first software that respects your attention instead of mining it. I build the antidote to hype.

The Operator

Two lenses most people never combine.

A theme park runs on magic out front and ruthless systems in the back. I've spent my career on both sides of that line.

  1. STA. 01 — Operations

    I learned business where the margins are thin.

    Kitchens, food-service operations, P&Ls, and leading teams under pressure. At Walk-On's Sports Bistreaux, our team won a Menu Masters Award — the kind of recognition that only happens when systems and people click. I know what it actually takes to run a business, because I've done it on tight margins and long days.

  2. STA. 02 — Technology

    Then I went and built the systems.

    As a technology leader, I architect and scale the systems and automation that keep complex operations running — and I'm a power user of the tools that hold it all together. I bring that same enterprise-grade rigor to everything I ship.

  3. STA. 03 — The Edge

    I understand the spreadsheet and the experience.

    Most technologists have never owned a P&L. Most operators can't build the system. I do both — so what I build is designed to generate results and protect your time, not just to look good in a portfolio.

The Ride So Far

One track, four sections.

Every career has an elevation profile. Mine climbs through kitchens, crosses over into technology, and keeps building speed.

  1. STA-01Section I

    Hospitality operations

    Food-service operations leadership

    Business, learned the hard way — on the line, on tight margins.

    • Ran kitchens and food-service operations: P&Ls, scheduling, vendors, and long days
    • Led a team recognized with a national Menu Masters Award
    • Learned to build systems stronger than the person working them
  2. STA-02Section II

    The crossover

    Technology systems architecture

    The operator picked up the tools and built the systems.

    • Became the translator between the floor and the server room
    • Turned manual processes into systems that outlived the shift
  3. STA-03Section III

    Leadership

    Operations and technology

    Executive leadership where operations and technology meet.

    • VP of Operations for high-growth, full-service brands
    • Director of IT for a national wellness brand
  4. STA-04Section IV

    Founder & builder

    Studio and software

    Redefined Creative, Orva, and PlainMind — built nights and weekends, shipped for real.

    • Web & local SEO studio turning home-service businesses into local authorities
    • Two calm, local-first iOS apps in beta — the antidote to hype

The Philosophy

Read before building.

Four notes on how I think — they apply to all sheets, no exceptions, no fine print.

  1. 01

    Systems over guesswork

    Decisions backed by how things actually work — data and operating reality — not opinion, ego, or whatever's trending.

  2. 02

    Built for outcomes

    A website, an app, a process: it only counts if it moves the number that matters. Pretty is table stakes, not the point.

  3. 03

    Radical transparency

    Clear pricing, plain language, no retainer traps. You own what I build for you. No surprises in the back room.

  4. 04

    Respect the attention

    The best software gets out of your way. No dark patterns, no infinite feed, no noise. Tools should serve you, not farm you.

After hours

Off the clock: chasing coasters at Universal and Disney, front row at live shows, and studying how the parks run the best operations on earth.

Connect

Let's build something that works.

Always up for a conversation about technology, operations, or building products. Find me here.