106: 3 Client Pitfalls To Avoid
In this episode, we share 3 client pitfalls and the ways we’ve seen work best to avoid them.
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In this episode, we’re talking about three client pitfalls that you can absolutely avoid and how to do it.
You know, the first one is the infinite revision loop. You know, I’m sure if you’ve done sites for anybody, for any number of people, you’ve probably got caught up in this like this weird stage where it’s like we didn’t outline how many revisions we were going to do they keep asking for changes, it feels like they’re never going to launch the site like the, the site will never get to launch. And they’re just nitpicking little bitty things. There’s a few things you can do.
First and foremost, put the number of revisions in the contract, make sure it’s discussed at the at the kickoff show, a kickoff call, and absolutely have a have a process for revisions, go through your design, share the outline vision, okay? Are you all aligned on the vision, then go to homepage design? Okay, homepage design, what do you think like the feel you like the flow, then, from there on out, you’re developing you’re building because if they like your vision, they feel like you’re aligned in the vision, and they like your homepage, there’s a very good chance they’re going to love the rest of the site, because you’re going to continue with the same style. And you’re going to do similar similar things across the site.
So outline how many you have, how many revisions they have, make sure it’s clear in the kickoff call, and then you just go to work. From there, you know, you’ll be able to avoid those infinite revision loops that can so easily happen, you just have to have the conversations. And if they get to a point where you feel like you’re in that loop, and you’re never going to get to launch, go to them and say, Look, hey, I’m very happy to continue to work through this, we’ve hit the number of revisions that have were outlined in the contract, we’re going to take the site live, and we’ll continue to work on it.
But let’s put it out because it’s live. And it’s it’s, it’s good enough, it’s completely functional, it’s going to get everything you want. And we can continue to make changes, but let’s make changes based on the data not just based on what we think so launch the site, tie Google Analytics into it, and then look to find out where you know, where people are being drawn to, and which pages they’re gonna fall off on. That way you can worry about those and do some things on those pages, to to keep people engaged with the website.
The second one is non payment. You know, non payment is something I hear about pretty often which is isn’t as mind blowing. I mean, I’ve been doing this for five years, I’ve never had anyone not pay me, there’s a few things that you can do to get around non payment or to keep yourself from being the victim of somebody not paying you for the work that you’ve done. Host the site yourself. That way, you know, the site is definitely not going to be live. For me, I use flywheel so we can password protect websites very, very quickly. So if somebody needs to take a look at it, and kind of going back into the revisions, and the you know, being able to check off a site as you go through it, I give them the password. And they go through, you know, they log in with the password protect site.
And they have I tell them that you need to fill out this Google Sheet, put in all of your notes. If it’s multiple people on your team looking at it, you need to consolidate this down into one and put it into this sheet. That way, it’s more efficient, I can go through and save you time, save you money. And then you know, that way, the site is always yours. If it’s password protected, and you host the site, if they don’t pay you. They don’t have a site that works that they didn’t pay for, you know, in other words, you always own the hosting of the site, they need to own their domain, and they can find a domain somewhere else. If somebody else is building on the site, and they don’t pay you no big deal.
Still a big deal. But you know, it’s not the end of the world for you. Because what you can do is take that same design and use it as either a template or a portfolio piece or, you know, you can go and do something really nice find an organization in your city, or a nonprofit or a church or something if design fits, offer them to Hey, look. I had this client, they didn’t pay me they just bounced out on me. I feel like doing something really, really good with it. This is already built. I won’t charge you for the design. Then you can write off that that as a nonprofit donation, write off your time and your build. Give them the site and then ask you know Hey, would you Just Will you do the monthly maintenance or the monthly hosting payment for this new site. And then it’s it’s a good thing you know, you’ve given them a free site, they don’t have to pay a few $1,000 or you know, $5,000 for a brand new site. You feel good, you’ve got your time used and your site is still being used, even though that client did not do the right thing. There’s an easy way to get around that one.
Then the final one is not receiving the final payment. Because a lot of us out there, you know, we split things up, some people do 50%, upfront, and then 50%, right before the site goes live, or will be 25. You know, and then maybe 50% in the middle, or 25. At the end, you’ll break it up in a few different ways. I’ve heard a lot of people doing it a lot of different ways. The biggest thing, it always goes back to the contract, I talked about that in the infinite revisions part, everything should be clear and concise in your contract. That way, you can always go back to it. Outline that and never ever, ever, ever, ever, ever put the site live until you’ve received final final payment.
That is a that is a key. Because what you don’t want to do is give somebody access to a site it be live them kick you out them not pay you the last bit of money, now they have access to your site, you can’t log into it, and it was hosted somewhere else. So that’s why you want to host the site, you want to be the person managing the hosting, you really want to do that. That way you have control, you have a way to protect yourself. Because if it’s hosted on someone else’s server, and they just decide that they don’t want to pay you don’t like you don’t want to work with you anymore. You know, it doesn’t jive. And they decided they don’t want to do the right thing and have a conversation with you and say, Look, I appreciate what you’ve done, I appreciate your work. But this just isn’t working, pay you your money. And you all move on to like adults. Sometimes that doesn’t happen. And so unfortunately, what you’re going to have to do is make sure you host the site and then put it in the contract. And then just do not put that site live until you receive your final payment and that will protect you. Always.
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