85: Getting Started Offering A WordPress Maintenance Plan
In this episode I’m sharing 3 things you’ll want to do when starting a WordPress maintenance plan.
Welcome back to Divi addicts and in this episode I’m sharing three things you’ll want to do when starting a WordPress maintenance plan.
All right, ladies and gentlemen, welcome to the Divi addicts podcast, Episode 6.7, we’re super excited to have you here. And this week, we’re talking about WordPress maintenance plans and how important they can be to growing and developing your business. And the reason they’re so critical and important is because if you’ve freelance for a while, or if you even haven’t taken from somebody who has you ride or we ride a wave, it’s like a roller coaster, right? You get a ton of business and you’re crazy busy, and it’s the feast, and then there’s the famine, you always hit that bottom out where there’s no business and you’re sitting here bored, and you’re like, Okay, I’ve got to go drive business now. So what these website maintenance plans are designed to do is to level out those peaks and valleys, it’s to reduce the amount of pressure from these waves.
So these things are recurring income, you put them in the place, you maintain sites, you do a little bit of work every month, and you continue to feel that constant steady income coming at you every single month, I would suggest these three things if you’re going to get started. First and foremost, go over to Keegan Lanier media.com and check out our website maintenance plan. We’ll link it in the show notes below. It’ll give you an idea of some of the things that we cover you know from, from doing website updates, WordPress updates plugins. We also do backups in our maintenance plan, we do site optimization, we do image compression automatically so so that the site just runs a lot smoother. We do database optimization once a month, we clean out all of the draft posts, we clean out all of the different revisions and we just make sure the site is running as lean and mean as it possibly can. So you can see a little bit more that in detail at Keegan Lanier media.com
The next thing is that our number two is that you really need to find a platform to help you have a singular hub for all of your all of your sites, all the maintenance to where you’re not having to go necessarily into the admin area of every WordPress site that you got it could be a lot to keep up with. So there’s a few different things we’re going to talk about two different services actually that that do this very well. WPMU DEV is the one that I use. I use it because I love their plugins and their plugins bring a ton of value to the websites that I use. It is $49 a month. And you know it really is worth it. You know there’s tons of different reasons for it. You can go to WPMU DEV.com to check out the check out what they offer. I believe it’s WPMU DEV.com Let me double check. So it’s premium WPMU DEV.org. We’ll link it in the show notes. There will be an affiliate link in the show notes so that you can check. You can check that out and just remember it really easy it’ll be right down below.
It’s $49 a month but it’s you can get a whole lot better deal if you watch it throughout the year. But I love it because you get all their plugins, you get the hub which allows you to manage all of your websites from one place or immediately jump into the admin of each individual site. But on top of that, it does also include some automated monthly reports that you can set up to send your clients an update of what’s happened in their website in the month. It’s invaluable. It’s data that will make you look like a million bucks because you’re your professional you’re packaging up everything that’s been done and you’re sending them a report card every single month. It makes it look like you are constantly doing work and protecting their website which you are your process and your system will constantly be monitoring and updating and optimizing their website.
Now if I understand when you first started out I was this way you don’t have a lot of disposable income to go out and really pay for you know those things but if you don’t have the ability to do that then there’s also manage WP and manage WP is free to start your account and link websites and then there’s premium add ons that you can get whether you need nightly backups or the reporting you know advanced reporting and site monitoring and things like that. They can all be added on but you can get an account and start for free. So manage WP is a great option if you’re just getting going.
And then number three is to do your research. Like I said you can go to Keegan Lanier media.com see what our prices are I would recommend going over to like Josh Hall.co go to Quiroz.co, check out all these different WordPress experts and really people that are heavy in the Divi community. Go and check out their website and see what their offers are and be competitive, don’t undersell, you know be in line with what other people are charging with is 50 or 70 or $80 a month, depending on what the offer is be very comparable and competitive in that space. You don’t want to undershoot it because this is a this is a niche, this is a market that we’re all trying to build.
So for you know, there’s I use Fiverr. And I won’t hate on Fiverr. And I definitely won’t, will never hate on anybody who is going out there and grinding trying to make ends meet, I have a lot of respect for that. But the Fiverr market in the Fiverr platform has really undersold value, not necessarily what’s offering but people go to Fiverr, you know, some business owners who don’t understand everything that goes into it will go to Fiverr. And think they can get a website for 100 or 200 bucks, and they can, but it isn’t, it isn’t necessarily a complete website, you know, they’re not going to have the optimizations that a professional would put in place, they’re not going to protect the interest of that person, they’re literally going to give them a build with their content from a template and send it off, you know, something they can do in an hour and make 100 bucks and keep on going to the next they’re looking for quantity.
And then there’s the opposite end of the spectrum, which is what we do, we’re more about relationship based, we want to make partnerships, I want to help, like make their business successful, not just deliver a website, I want to deliver a site that is meaningful for what their brand and what their their company is trying to accomplish. And that’s the two different spectrums of you know, two different ends of the spectrum. It’s like a snake oil salesman versus somebody who’s actually caring for the end result and the person. And I’m not trying to say that the people on Fiverr are snake oil salesmen, they offer exactly what they offer, and they deliver on what they offer. So they’re not they’re not cheats, or any of that stuff. They’re absolutely doing what they promote to be doing. I’m just saying get back to my point is that you need to price competitively if you want quantity, you know, reduce the amount of offerings and reduce the price. And there’s no problem with that maybe Fiverr is a great option for you.
But if you’re if you’re wanting to build long term relationships with just what we’re talking about here, with these types of plans, you need to price accordingly. And you need to price in line with what some of the other pros are doing because they found a sweet spot that really, really works. And that’s you know, that’s that’s really the key to it, if you’re going to price it at that right point, make sure you deliver, make sure that you’re you’re offering exactly what you’re saying you’re going to do and that you’re committing to that and that you’re actually going to fulfill that promise.
So price competitively and deliver on an exceptional service. And you’ll have nothing to worry about, you will build very great recurring revenue for a long time. And you’ll have people who are going to give you referrals and you’re going to start building word of mouth and you’re going to build authority as the person in your niche and your community or your network of individuals. Who is that website guy or girl, you’re the expert. And people will start coming to you and you will build more business over time. So those are the three things, check out my plan and get an idea of kind of what we do find a hub, WPMU DEV or manage WP and then go explore price competitively in the market, make sure that you are doing what you say you’re going to do and deliver on a killer service.
So that’s that’s pretty much it. I mean, a website maintenance plan is easy to set up. But then the real work begins, you’ve got to go out there and you’ve got to learn to pitch, you’ve got to be able to talk about what you’re offering. And you’ve got to be able to rattle it very quick, and be effective and not ramble. So go out there, practice your pitch, build some clientele, DM people on Instagram, DM people on Twitter, find people on their Facebook pages, go and do a free assessment, but make sure you bring in value, don’t just hit them with the cell right off the bat, go and study their website, find out where their discrepancies are, do a site analysis on their URL, you know, go in and hit them up with a with a pingdom search or a pingdom analyzation and see what some of their opportunities are maybe their load times are a little slow.
You know, maybe they’re not compressing their CSS, there’s a lot of different things out there that you can go and check just to make sure that you can deliver on some value. So say I’m an offer you this maintenance plan. It’s going to be at this cost. But here’s what I’m going to do for you. And here’s what you’re going to get from it every single month without fail and I’m also going to send you a report to prove that the work was done. So then you’ve got peace of mind.
The other thing is, this is just a side note, but I am very, very close to rebranding my website maintenance plan into what I’m going to call website insurance. And that’s essentially what this is right? We’re providing them with insurance if something does go wrong, our maintenance plans give them a backup. It gives them a daily backup so that if anything crazy crazy happens we can roll back a week we can roll back three days, whatever we need to do and bring back a very healthy The version, make tweaks and adjust so that that doesn’t happen again. So that’s what we’re here for. That’s what these plans are all about. Go out there, create that plan and send us a link. Let us know what you’ve been working on. We appreciate you. Thank you for checking out this this episode. And we’re going to jump right into our resource of the week.
So our goal is to bring you some unique resources to help drive your Divi development ahead. And this week’s resource continues with the theme of website maintenance plans. It’s really fitting for us to share more details around WPMU DEV, because they’ve got plugins for site protection, image compression, white label branding, WordPress tutorial videos, and site optimization, if you pair that with their hub where you can manage your WordPress maintenance plan, and this is a no brainer, I mean it gives you everything you need for an excellent WordPress maintenance plan and only $49 a month and there’s always deals throughout the year to get an even better monthly rate.
So if you love what we’re doing here, we just ask that you head over to the brand new Keegan Lanier media com. We’ve streamlined all of our menus our pages, we’ve even added the ability to purchase our individual layouts in addition to the Divi Builder layout memberships that we’ve already got. So take a look. Let us know if you’d love to see anything specific added to the layout section. We’re always listening and you can chat with us on our first Facebook page or in Facebook Messenger. So have an amazing day. And we’ll see you next week on another episode of The Divi addicts podcast.