Operator · Technologist · Builder
I build thesystems behind the experience.
I've run kitchens and P&Ls, scaled technology for hyper-growth brands, and now I build software and web systems that are engineered to move the number that matters — not just look the part.
The Operator
Two lenses most people never combine.
A theme park runs on magic out front and ruthless systems in the back. I've spent my career on both sides of that line.
- Operations
I learned business where the margins are thin.
Kitchens, food-service operations, P&Ls, and leading teams under pressure. At Walk-On's Sports Bistreaux, our team won a Menu Masters Award — the kind of recognition that only happens when systems and people click. I know what it actually takes to run a business, because I've done it on tight margins and long days.
- Technology
Then I went and built the systems.
As a technology leader, I architect and scale the systems and automation that keep complex operations running — and I'm a power user of the tools that hold it all together. I bring that same enterprise-grade rigor to everything I ship.
- The Edge
I understand the spreadsheet and the experience.
Most technologists have never owned a P&L. Most operators can't build the system. I do both — so what I build is designed to generate results and protect your time, not just to look good in a portfolio.
The Builds
Three things I've engineered.
An agency and two apps. Different surfaces, same instinct: build the thing that respects the person using it.
- 01Web & SEO Studio
Redefined Creative
Live“More booked jobs. Not just a better-looking website.”
My web design and local SEO studio. I build high-performance WordPress systems that turn home-service businesses into the local authority in their market — strategy, design, and the hosting to back it up.
Visit the studioredefinedcreative.com - 02iOS App
Orva
In Beta“The calm operating system for your life.”
A calendar and task app that protects your time instead of maximizing it. It caps your work hours, guards personal time, and drafts tomorrow's plan each night for your approval. Local-first and private — no accounts, no servers.
See Orvagetorva.app - 03iOS App
PlainMind
Open Beta“Save anything. Find it later.”
A calm, private place for the links, music, places, and ideas you want to remember. Save from any app in one tap; everything auto-organizes by type, and on-device search finds it again. No feed, no tracking.
Join the betaplainmind.app
Orva and PlainMind share the same blueprint — calm, private, local-first software that respects your attention instead of mining it. I build the antidote to hype.
How I Think
Systems over guesswork.
Four rules that show up in everything I build.
- 01
Systems over guesswork
Decisions backed by how things actually work — data and operating reality — not opinion, ego, or whatever's trending.
- 02
Built for outcomes
A website, an app, a process: it only counts if it moves the number that matters. Pretty is table stakes, not the point.
- 03
Radical transparency
Clear pricing, plain language, no retainer traps. You own what I build for you. No surprises in the back room.
- 04
Respect the attention
The best software gets out of your way. No dark patterns, no infinite feed, no noise. Tools should serve you, not farm you.